Client story

First-ever VR Theme Park in Macau Opens

Located in the Studio City casino resort in Macau, Legend Heroes Park – the city’s first ever tech-based VR theme park – opened in January 2019.

 Covering over 60,000 sq ft, the park integrates cutting-edge virtual and augmented reality (VR and AR) technologies to provide players with a new and exciting immersive entertainment experience.

D Legend Macau Limited had originally intended to introduce a traditional physical theme park concept to Macau. However – after having examined the market analysis that we prepared, and considered factors such as business agility, capital expenditure, space required and customer retention rate – the client was persuaded to open a theme park with VR elements that would be novel to the city.   

Two major obstacles were for the client to transfer the machines from around the world to Macau and to obtain an operating license – the first application of this kind in the city – within their timeline. Hiring sufficient and capable manpower to take the lead for the Macau branch was also essential to the park’s launch. 

Impressed by the comprehensive range of professional services that we are able to offer and our local knowledge of suitable locations, D Legend Macau Limited appointed JLL as the sole agent for the park. We assisted the client in setting up the local company, negotiating the best commercial terms, as well as in aligning the relevant parties on matters related to legal, HR, licence submission, logistics and accounting within a short period of time.

The team also exceeded the scope of work expected as a leasing agent by advising the park operator on how best they should position their business in the Macau market, and aligning them with local and overseas broadcasters as well as online platforms to maximise the park’s exposure. 

The soft opening of the Legend Heroes Park paves the way for the launch of the 50,000 sq ft permanent venue in Q2 2019, when it will become the biggest indoor VR theme park in the region. 

Close to 40,000 people have visited the park in the first quarter since its soft opening in January 2019. The park achieved their target of MOP120,000 (USD14,840) in daily sales within the first 12 hours of operation.

The client intends to expand in the international market, firstly through entering South Asia.

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