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The global and domestic expansion strategies of Chinese corporations are increasingly shaping real estate planning
HONG KONG & MACAU, July 10, 2012 – Jones Lang LaSalle’s inaugural China Corporate Real Estate Survey (2012) reveals that China’s sustained economic growth, and the on-going internationalization of Chinese corporations, have resulted in the key Corporate Real Estate (CRE) drivers closely mirroring global trends.
The report, ‘The Dragon is Stirring’ provides unparalleled insights into how CRE leaders in China are shaping their strategies and positioning for the future. It also addresses the factors influencing the pace of change in CRE service delivery, as Chinese companies re-evaluate their approach to outsourcing non-core business functions.
Julien Zhang, managing director for Jones Lang LaSalle Beijing said: “CRE is starting to gain momentum in China, and 2012 is shaping up to be a very interesting year. Domestic and overseas expansion plans are powerful drivers shaping CRE strategies amongst Chinese corporations. As the business considerations of Chinese companies become more similar to those of their Western counterparts, we expect their work styles, organization and outsourcing to move closer to the global trends observed in more mature countries over the next three years.”
The report highlights three key themes:
“Chinese companies are clearly readying themselves to weather competitive operating environments, both in China and overseas,” concluded Julien Zhang, managing director, Jones Lang LaSalle Beijing. “Demonstrating greater innovation and being solution-oriented in terms of CRE strategy will be critical. If global trends have any resonance in China, striving for innovation combined with cost objectives will likely merge into a quest for enhanced productivity.”
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